Cannes Lions TV: One last batch of 2010 videos

Check out five more videos after the jump.

Click to read more ...

July 12, 2010 | Comments (0)

The 18 top Film winners from 2010 on one page

By Tim Nudd

We've put the Grand Prix winner and all 17 gold Lion winners from this year's Film Lions competition on one page. Watch all of the ads here.

June 28, 2010 | Comments (0)

The advertising world retools for a Facebook age

By Brian Morrissey, Eleftheria Parpis and Barbara Lippert

The hottest ticket in Cannes this year wasn't to a wild beach party, but a seat to hear the Media Person of the Year. It was fitting that, unlike previous years when Cannes honored titans like Viacom's Sumner Redstone and Yomiuri Shimbun's Tsuneo Watanabe, the crowds were there to gawk at a 26-year-old geek wearing a T-shirt and sneakers who started a Web site in his dorm room.
  Facebook CEO Mark Zuckerberg came to Cannes to spread his gospel of "making the world more connected" (and to have a late-night visit at Cannes institution the Gutter Bar). The message was given to an assembled ad world struggling to find its place in an emerging media world—marked by peer-to-peer sharing and interpersonal connections—while continuing to operate still-lucrative legacy businesses. The festival itself was palpably altered by social media. Once-cloistered jurors tweeted during their deliberations and a Leo Burnett creative recruiter, David Perez, let tweeters tell him what to do in a Truman Show-like social experiment broadcast live online.
  Jury after jury rewarded work for its ability to get messages shared in digital and popular culture. Take the Titanium Grand Prix winner, Best Buy's "Twelpforce" effort from Crispin Porter + Bogusky. The campaign used Twitter to connect and service its customers. Another big winner was "Replay," the TBWA\Chiat\Day Los Angeles campaign for Gatorade that re-created a high-school football championship game between Easton, Pa., and Phillipsburg, N.J. It showed the training of the now-middle-aged participants and then the game, played in front of more than 10,000 fans. Cannes juries for Promo and PR gave "Replay" the Grand Prix; it won a gold Lion in Integrated and also snared a silver Lion in Media. It relied heavily on social media for people to share the remarkable story of the event with each other.

Click to read more ...

June 28, 2010 | Comments (0)

Wieden wins two more Grand Prix: in Film for Old Spice and in Integrated for Nike Livestrong; CP+B tops Titanium for Best Buy's 'Twelpforce'

By Barbara Lippert

Wieden + Kennedy was high on a horse here in Cannes on Saturday night, winning two more Grand Prix—one in Film for its viral super-hit "The Man Your Man Could Smell Like" spot, and one in Integrated for its Nike Livestrong efforts, which included "Chalkbot."
  Crispin Porter + Bogusky in Boulder, Colo., won the Titanium Grand Prix for its Best Buy "Twelpforce" Twitter initiative.
  And in the Film Craft Lions, RSA Films and DDB won the Grand Prix for the Philips ad "The Gift," part of the marketer's "Parallel Lines" series of short films.
  Four other major awards were also given: AlmapBBDO in Brazil was honored as Agency of the Year. BBDO was named Network of the Year. The Palme d'Or for best production company went to MJZ. And AMV BBDO in London picked up the Grand Prix for Good for its "Choose your own ending" anti-crime campaign for the Metropolitan Police. The Grand Prix for Good is a new award recognizing pro-bono efforts, which are not eligible for other Grand Prix awards.
  The awards were presented at ceremonies on Saturday night, wrapping up the weeklong 57th International Advertising Festival.

  "The Man Your Man Could Smell Like" was one of the most celebrated TV ads of the year. The official version on YouTube has racked up more than 11 millions views.
  Mark Tutsell, the president of the Film jury, said "all the winners came down to ability to tell stories in fresh new ways." The jury was particularly taken by the fact that "The Man Your Man Could Smell Like" revived an old brand and, though created for TV, became a genuine viral sensation. Tutsell said the phrase "I'm on a horse!" even became part of the vernacular in Australia.
  In what he said was an "inspirational" year in film, an enormous load of Lions was bestowed: 17 golds, 38 silvers and 89 bronzes.

  Bob Greenberg, CEO of R/GA and president of the Titanium & Integrated juries, said 2010 was a pivotal year for the ad industry. Consumer behavior changed, he said, and that forced clients to change the way they did business as well. "Overall," he said, "there were bigger changes this year than perhaps any year in the past."
  Chalkbot, part of the Integrated-winning Nike Livestrong campaign, which also won a Cyber Grand Prix for Wieden at this festival, was a Zamboni-like machine that sprayed inspirational messages in chalk along the streets of the Tour de France course. The public could submit messages through a Web site, banner ads and Twitter. People then got photos of their chalked messages sent to them.
  Meanwhile, CP+B's "Twelpforce" effort for Best Buy, tops in Titanium, encouraged hundreds of the retailer's employees to handle online customer service and company promotions via Twitter.

  Greenberg said the votes were unanimous for both Grand Prix. "The jury looked at ideas that traveled across channels," he said. The jury called the Chalkbot "a beautiful union of technology and emotion."
  "Twelpforce" was chosen, Greenberg said, because it uses new consumer technology to answer service problems, which fit the brand. All jury members said it was an enormous game-changer in using technology to answer one of the biggest problems in retail.
  Six bronzes, four silvers, three golds and a Titanium Lion were also given out in the Titanium & Integrated category.
  Asked at the press conference about "Pee in the Shower," a gold-winning spot from F/Nazca Saatch & Saatchi in Brazil suggesting a novel way to save water, Greenberg responded that "now that it's an acceptable practice, we're all doing it at the Carlton."
  Jon Kamen, founder of @radical.media, was the president of the Film Craft jury. The Grand Prix winner, "The Gift," a five-minute cinema film for Philips (video below), offered a warm but deadly tale about a magical box, set in a futuristic, compelling, but visually bleak Russia.
  Eleven gold, 22 silver, and nine bronze Lions were given in Film Craft.

June 26, 2010 | Comments (0)

Full winners lists: Film, Film Craft, Titanium & Integrated

Film Lions: Winners
Film Craft Lions: Winners
Titanium & Integrated Lions: Winners

June 26, 2010 | Comments (0)

VIDEO: Paul Woolmington of Naked

The founding partner of Naked Communications talks to Brian Morrissey about the world of always-on marketing, why the holding-company model is living on borrowed time, and whether Cannes is even worth it. Video after the jump.

Click to read more ...

June 26, 2010 | Comments (0)

VIDEO: Cyber jury president Jeff Benjamin

Cyber jury president Jeff Benjamin of Crispin Porter + Bogusky spoke to Brian Morrissey about this year's Cyber entries, the triumph of ideas over technology and the merging of the digital and the physical worlds. Video after the jump.

Click to read more ...

June 26, 2010 | Comments (0)

Breakfast with Barbara: Saturday, June 26

In her last video postcard from Cannes, our critic Barbara Lippert sums up the ad festival—a week of celebrities, cyborgs, cross-platform campaigns and social media. Video after the jump.

Click to read more ...

June 26, 2010 | Comments (0)

Yoko Ono's musical witchcraft of love and zen

By Barbara Lippert

"Women are all witches," Yoko Ono said, among various other bizarre yet charming pronouncements, while being interviewed by Grey CEO Tim Mellors at the Grey Music Seminar here in Cannes today. "Women all think they are misunderstood. Maybe it's good that we are misunderstood, because [otherwise] we'd be burned to death."
  During the event, the ever-captivating art and music pioneer took off her (and Mellors') shoes, danced with abandon and led the packed theater in a flashlight–blinking salute to love. Diminutive, with short, cropped hair and big black sunglasses, dressed in black and showing lots of cleavage, John Lennon's long-time partner was a delightful sprite, and still came across as an energetic hipster type. She's certainly all about zen and love. When Mellors asked her about other artists doing work that's similar to the experimental "bed-ins" she and Lennon performed as anti-war activists in 1969, she said: "I'm not unhappy about anyone doing something similar. … We're all sisters and brothers."

  Mellors asked if there is creativity in advertising. "Of course," she said. "Advertising can be daring. It's nothing without audacity." With that, she got up and turned her back to the audience, doing some sort of free-form moves with her arms and derriere.

Click to read more ...

June 25, 2010 | Comments (1)

Unilever CMO: Digital is like 'sex in high school'

By Brian Morrissey

Industry conferences often lead to those on stage talking a bigger game than they deliver, whether it's agencies expounding on integration or clients talking up digital. The truth is, beyond the pronouncements, both sides have a long way to go.
  Unilever CMO Keith Weed admitted as much in a sit-down with WPP CEO Martin Sorrell here in Cannes on Friday, comparing digital to high-school sex: "Everyone is talking about it, a few are doing it and not very well," he said. He refused to reveal how much of Unilever's total ad budget—the second largest in the world, after its packaged-goods competitor Procter & Gamble—goes to digital efforts. He said that in mature markets like the U.S., about 20 percent goes into digital communications. The goal for the company is to double the overall spending in digital this year. "I will drive Unilever to be at the leading edge of digital," Weed said. "The consumer is spending more time in the digital space. Indeed, we need to be ahead of the consumer."
  Weed, who is in Cannes to accept Unilever's award as Advertiser of the Year, said many still underestimate the profound shift digital media is driving.

Click to read more ...

June 25, 2010 | Comments (2)