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Fred Raillard on winning the Press Grand PrixBy Eleftheria Parpis
Fred & Farid's Wrangler campaign "We Are Animals," a sexy series that depicts human as animals in the wild, stirred some controversy by taking the top prize in Press this year at Cannes. In this video, Fred Raillard explains why he was surprised that the risky campaign struck a chord with the Cannes Press jury and the strategy behind the repositioning of the American brand for a European audience. |
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June 27, 2009 in Cannes 2009 Videos | Permalink |
Comments
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Dumb interview. Dumb campaign.
Posted by: john johnson | Jun 27, 2009 10:04:45 PM
Don't be so jealous John, and go back to work
Posted by: David | Jun 28, 2009 3:34:55 PM
That's the gold lion winner? Glossy fashion advertising? If print didn't seem antiquated and ineffective before, it sure does now. How about an award for some print that actually had a challenge, made it into something great, and was effective? That might be nice.
Posted by: EuroTrasher | Jul 4, 2009 4:15:30 PM
