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Q&A with Carol Kruse of Coca-Cola

By Brian Morrissey

Carol Kruse, vp of global interactive marketing at Coke, is making her first visit to the Cannes Lions. She sat down with us to discuss what Coke is concentrating on in digital marketing, particularly social media and mobile, and why engagement measures need to improve.

June 23, 2009 in Cannes 2009 Videos | Permalink

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