The 18 top Film winners from 2010 on one page

By Tim Nudd

We've put the Grand Prix winner and all 17 gold Lion winners from this year's Film Lions competition on one page. Watch all of the ads here.

Published on June 28, 2010 | Permalink | Comments (0)
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Wieden wins two more Grand Prix: in Film for Old Spice and in Integrated for Nike Livestrong; CP+B tops Titanium for Best Buy's 'Twelpforce'

By Barbara Lippert

Wieden + Kennedy was high on a horse here in Cannes on Saturday night, winning two more Grand Prix—one in Film for its viral super-hit "The Man Your Man Could Smell Like" spot, and one in Integrated for its Nike Livestrong efforts, which included "Chalkbot."
  Crispin Porter + Bogusky in Boulder, Colo., won the Titanium Grand Prix for its Best Buy "Twelpforce" Twitter initiative.
  And in the Film Craft Lions, RSA Films and DDB won the Grand Prix for the Philips ad "The Gift," part of the marketer's "Parallel Lines" series of short films.
  Four other major awards were also given: AlmapBBDO in Brazil was honored as Agency of the Year. BBDO was named Network of the Year. The Palme d'Or for best production company went to MJZ. And AMV BBDO in London picked up the Grand Prix for Good for its "Choose your own ending" anti-crime campaign for the Metropolitan Police. The Grand Prix for Good is a new award recognizing pro-bono efforts, which are not eligible for other Grand Prix awards.
  The awards were presented at ceremonies on Saturday night, wrapping up the weeklong 57th International Advertising Festival.

  "The Man Your Man Could Smell Like" was one of the most celebrated TV ads of the year. The official version on YouTube has racked up more than 11 millions views.
  Mark Tutsell, the president of the Film jury, said "all the winners came down to ability to tell stories in fresh new ways." The jury was particularly taken by the fact that "The Man Your Man Could Smell Like" revived an old brand and, though created for TV, became a genuine viral sensation. Tutsell said the phrase "I'm on a horse!" even became part of the vernacular in Australia.
  In what he said was an "inspirational" year in film, an enormous load of Lions was bestowed: 17 golds, 38 silvers and 89 bronzes.

  Bob Greenberg, CEO of R/GA and president of the Titanium & Integrated juries, said 2010 was a pivotal year for the ad industry. Consumer behavior changed, he said, and that forced clients to change the way they did business as well. "Overall," he said, "there were bigger changes this year than perhaps any year in the past."
  Chalkbot, part of the Integrated-winning Nike Livestrong campaign, which also won a Cyber Grand Prix for Wieden at this festival, was a Zamboni-like machine that sprayed inspirational messages in chalk along the streets of the Tour de France course. The public could submit messages through a Web site, banner ads and Twitter. People then got photos of their chalked messages sent to them.
  Meanwhile, CP+B's "Twelpforce" effort for Best Buy, tops in Titanium, encouraged hundreds of the retailer's employees to handle online customer service and company promotions via Twitter.

  Greenberg said the votes were unanimous for both Grand Prix. "The jury looked at ideas that traveled across channels," he said. The jury called the Chalkbot "a beautiful union of technology and emotion."
  "Twelpforce" was chosen, Greenberg said, because it uses new consumer technology to answer service problems, which fit the brand. All jury members said it was an enormous game-changer in using technology to answer one of the biggest problems in retail.
  Six bronzes, four silvers, three golds and a Titanium Lion were also given out in the Titanium & Integrated category.
  Asked at the press conference about "Pee in the Shower," a gold-winning spot from F/Nazca Saatch & Saatchi in Brazil suggesting a novel way to save water, Greenberg responded that "now that it's an acceptable practice, we're all doing it at the Carlton."
  Jon Kamen, founder of @radical.media, was the president of the Film Craft jury. The Grand Prix winner, "The Gift," a five-minute cinema film for Philips (video below), offered a warm but deadly tale about a magical box, set in a futuristic, compelling, but visually bleak Russia.
  Eleven gold, 22 silver, and nine bronze Lions were given in Film Craft.

Published on June 26, 2010 | Permalink | Comments (0)
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Full winners lists: Film, Film Craft, Titanium & Integrated

Film Lions: Winners
Film Craft Lions: Winners
Titanium & Integrated Lions: Winners

Published on June 26, 2010 | Permalink | Comments (0)
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Full winners lists: Press, Cyber, Design

Press Lions: Winners
Cyber Lions: Winners
Design Lions: Winners

Published on June 24, 2010 | Permalink | Comments (0)
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Cyber Grand Prix: Wieden + Kennedy for Nike's 'Chalkbot,' DDB Sweden for VW's 'Fun Theory'

By Brian Morrissey

The merging of digital technologies with the real world swayed this year's Cyber jury, which gave out two Grand Prix—to Wieden + Kennedy in Portland. Ore., for Nike Livestrong's "Chalkbot," and to DDB in Stockholm, Sweden, for Volkswagen's "The Fun Theory" campaign.
  Both efforts meshed technology with physical installations while using online networks to amplify the message. With Chalkbot, Wieden collaborated with hobbyist firm Deeplocal and Standard Robot to create a Zamboni-like machine that sprayed inspirational messages in chalk along the streets of the Tour de France course. The public could submit messages through a Web site, banner ads and Twitter. People then got photos of their chalked messages sent to them.
  "The Fun Theory" promoted VW's blue-motion technology by using it to help people find the fun in mundane situations. DDB turned a set of stairs in the Stockholm subway into a giant keyboard, reminiscent of the move Big, in order to encourage people to walk rather than take the escalator. A video of the project became a viral phenomenon online, garnering 12 million views on YouTube since October.

  Both campaigns were a sign that digital is breaking out of the computer screen and into the real world, said Jeff Benjamin, Cyber jury president and chief creative officer at Crispin Porter + Bogusky in Boulder, Colo. They also succeeded in making technology essential to the creative process while at the same time invisible to those interacting with the campaign, he said.
  "It's creatives working with technologists," he said. "It points to a new way of how we work together."

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Published on June 23, 2010 | Permalink | Comments (0)
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Happiness in Belgium takes Design Grand Prix for creating a font from Toyota iQ's movements

By Barbara Lippert

Happiness, an agency in Brussels, Belgium, won the Design Grand Prix here in Cannes tonight for its "iQ Font" campaign for Toyota, in which it designed an entirely new typeface based on the movements of Toyota's tight-turning iQ microcar.
  Created by a team that included designers, coders and a racecar driver, the work was the unanimous choice of the Design judges, said jury president Steff Geissbuhler of C&G Partners in New York. "It is typographic, the essence of graphic design. It's also environmental and has to do with technology. It's very sophisticated and certainly innovative," he said.
  The car's movements were tracked by custom software from interactive artist Zachary Lieberman, and refined by typographers Pierre & Damien. The font is even downloadable from a Toyota Web site.

  In what was seen as a good year for submissions from a mix of ad agencies and independent design firms, the jury bestowed 22 gold Lions, 16 silvers and 19 bronzes. One of the gold recipients was "Mars Messages," from FHV BBDO in Amsterdam, the Netherlands, which consisted of a Mars chocolate bar packaged in an entirely black, blank, unbranded wrapper, with stickers printed with letters of the alphabet attached. It was a "bold way to play around with communication," the judges said, and allow consumers to design their own wrapper.

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Published on June 23, 2010 | Permalink | Comments (0)
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AlmapBBDO, 'Billboard' win Press Grand Prix as Ogilvy Mexico's Scrabble ads are disqualified

By Eleftheria Parpis

The Cannes festival today disqualified an Ogilvy Mexico campaign for Scrabble that had been selected for the Press Grand Prix, because the same ads had been entered into the award show last year. The prize went instead to AlmapBBDO in Brazil for a Billboard magazine campaign.
  Festival organizers made the switch after Adweek editors noticed the Scrabble work had been posted to industry blogs in 2008. Cannes officials confirmed the campaign had been submitted last year, and promptly disqualified it. (To be eligible for this year's awards, work had to first run between March 1, 2009, and April 30, 2010.)
  The winning Billboard campaign featured portraits of famous musicians created out of small, pixel-like images of other musicians who had influenced them. For example, a Marilyn Manson portrait was composed of tiny images of KISS, Ozzy Osbourne, the Cure and Cher. The tagline: "Music. See what it's made of."
  The disqualified Scrabble campaign (see the work here) emphasized the importance of vowels in the board game by devoting each ad to a single vowel. Each ad then told an entire short story (in Spanish) with words featuring only that vowel and no other. (For example, the "A" story only used the vowel "A" along with the consonants.)
  Ogilvy Mexico creative director Jose Montalvo said there was confusion about the entry rules and that his agency thought it could enter the Scrabble work again since it wasn't shortlisted last year. Last year, he said, the agency did not include an explanation of the work with the entry. "It's impossible to translate to English. This year we attached a better explanation of the idea," he said.

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Published on June 23, 2010 | Permalink | Comments (6)
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Full winners lists: Radio, Outdoor, Media

Radio Lions: Winners
Outdoor Lions: Winners
Media Lions: Winners

Published on June 23, 2010 | Permalink | Comments (0)
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Outdoor Grand Prix winners: Anomaly New York for Diesel, Saatchi Argentina for Andes beer

By Eleftheria Parpis

By Eleftheria Parpis

The Outdoor Lions jury awarded two Grand Prix for the first time ever this year, recognizing one ambient execution and one traditional poster campaign at the gala event in Cannes this evening.
  Anomaly, New York, won the Grand Prix for its Diesel "Be stupid" billboard campaign, a series that celebrated risk-taking with headlines like "Smart may have the brains, but stupid has the balls." And Del Campo/Nazca Saatchi & Saatchi in Buenos Aires, Argentina, won the Grand Prix for its "Teletransporter" for Andes beer, an ambient execution that provided a soundproof booth (outfitted with sound effects) from which bar patrons could call their significant others and pretend they were not, in fact, at the bar.

  Outdoor jury president Tay Guan Hin, regional ecd of JWT Asia, said rewarding two different types of outdoor advertising was necessary because of the evolution of the industry and allows traditional two-dimensional campaigns to compete "on even ground" with technologically enhanced ambient pieces like the Andes entry. In years past, "the ambient work was clearly overshadowing the traditional pieces," he said, pointing to past winners like HBO's "Voyeur," which won the top prize in Outdoor in 2008.
  Diesel's "Be stupid" manifesto is "bold, fresh, lively and goes against the flow of conventional thinking," said JWT's Hin.

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Published on June 22, 2010 | Permalink | Comments (0)
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Media Grand Prix goes to Leo Burnett Sydney for 'EOS Photochains' Canon campaign

By Brian Morrissey

Leo Burnett in Sydney took home the Media Grand Prix here at Cannes tonight for its "EOS Photochains" work for Canon Australia. The jury praised the campaign for its savvy use of paid media to lead people to an engaging online experience that tapped into the power of social media. Most important of all, Leo Burnett Sydney created a compelling idea, said jury chair Laura Desmond, CEO of Starcom MediaVest Group.
  The victory marks the second year in a row that a creative agency has won the top Media award. Desmond said the jury ignored what kind of agencies entered the competition, focusing instead on three criteria: insights into simple truths; immersive experiences; and strong results for brand building. The Canon insight that won the jury over was that "people who take photographs aren't interested in technology but in inspiration." EOS Photochains sought to drive this home by creating an application that lets users tag parts of their photos, which then act as inspiration for new photos from others. "The photos themselves became the medium," Desmond said. "It's the heart of what social media should be."

  In all, the jury awarded eight gold Lions, 11 silvers and 28 bronzes. Other close contenders for the top prize, Desmond said, were: "It's No Picnic" by George Patterson Y&R for Cadbury; "Go Beyond Borders" by Heimat Berlin for CNN International; and "Auditorium" by JWT Italia for Heineken Italia.

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Published on June 22, 2010 | Permalink | Comments (0)
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